SensehacK | Kay's Second 🧠

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    Mind Map

    Video Terms | Ads

    For iOS to include ads in Xcode, apple ecosystem with Google backend DAI.
    Interactive Media Ads SDK

    VAST

    source | iab tech lab

    VAST (Video Ad Serving Template) is a standard for delivering video ads, and IMA (Interactive Media Ads) is Google's SDK that helps publishers integrate these ads into their content.

    VAST: A standardized XML schema for delivering video ads, allowing for consistent ad serving across different platforms and players. 

    • IMA: Google's SDK that simplifies the process of integrating video ads into websites and apps. 

    • Client-side vs. Dynamic Ad Insertion (DAI): IMA supports both client-side integration (where ads and content are combined within the app) and DAI (where ads and content are combined on the server side). 

    • Companion Ads: Ads displayed alongside the main video ad, often in HTML format. 

    • IDFA/ADID: Identifiers used for targeted advertising on mobile devices

    VAST vs VPAID