SensehacK | Kay's Second 🧠

    Ads

    Mind Map

    Video Terms | Ads

    For iOS to include ads in Xcode, apple ecosystem with Google backend DAI.
    Interactive Media Ads SDK

    VAST

    source | iab tech lab

    VAST (Video Ad Serving Template) is a standard for delivering video ads, and IMA (Interactive Media Ads) is Google's SDK that helps publishers integrate these ads into their content.

    VAST: A standardized XML schema for delivering video ads, allowing for consistent ad serving across different platforms and players. 

    • IMA: Google's SDK that simplifies the process of integrating video ads into websites and apps. 

    • Client-side vs. Dynamic Ad Insertion (DAI): IMA supports both client-side integration (where ads and content are combined within the app) and DAI (where ads and content are combined on the server side). 

    • Companion Ads: Ads displayed alongside the main video ad, often in HTML format. 

    • IDFA/ADID: Identifiers used for targeted advertising on mobile devices

    VAST vs VPAID

    VAST Wiki

    SCTE

    SCTE 35 Signalling

    Tools

    decrypt / decode

    base64 bit mapping of SCTE Binary ( CUE = value)

    #EXT-X-SCTE35:TYPE=0x34,CUE=/DBbAAFFsYloAP/wBQb+kyuKZgBFAAhDVUVJAAAAAAI5Q1VFSQAABr9/2wABqbhgASM2YzkyZWRiLTVmNmUtNDdiNC05ZjE3LWIzOTljYTI4YjAxZDQAAAEBeJ8OvA==,ELAPSED=0.000

    scte35-js | comcast SCTE parser tool

    Input: /DBbAAFFsYloAP/wBQb+kyuKZgBFAAhDVUVJAAAAAAI5Q1VFSQAABr9/2wABqbhgASM2YzkyZWRiLTVmNmUtNDdiNC05ZjE3LWIzOTljYTI4YjAxZDQAAAEBeJ8OvA==

    Output:

    tableId: 252
selectionSyntaxIndicator: false
privateIndicator: false
sectionLength: 91
protocolVersion: 0
encryptedPacket: false
encryptedAlgorithm: 0
ptsAdjustment: 5466918095
cwIndex: 0
tier: 4095
spliceCommandLength: 5
spliceCommandType: 6
spliceCommand: Object {"specified":true,"pts":3460017948}
descriptorLoopLength: 69
descriptors: Array[2] [{"spliceDescriptorTag":0,"descriptorLength":8,"identifier":"CUEI"},{"spliceDescriptorTag":2,"descriptorLength":57,"identifier":"CUEI","segmentationEventId":1739,"segmentationEventCancelIndicator":false,"programSegmentationFlag":true,"segmentationDurationFlag":true,"deliveryNotRestrictedFlag":false,"webDeliveryAllowedFlag":true,"noRegionalBlackoutFlag":true,"archiveAllowedFlag":false,"deviceRestrictions":3,"segmentationDuration":27900000,"segmentationUpidType":1,"segmentationUpidLength":35,"segmentationUpid":{"0":54,"1":99,"2":57,"3":50,"4":101,"5":100,"6":98,"7":45,"8":53,"9":102,"10":54,"11":101,"12":45,"13":52,"14":55,"15":98,"16":52,"17":45,"18":57,"19":102,"20":49,"21":55,"22":45,"23":98,"24":51,"25":57,"26":57,"27":99,"28":97,"29":50,"30":56,"31":98,"32":48,"33":49,"34":100},"segmentationTypeId":52,"segmentNum":0,"segmentsExpected":0,"subSegmentNum":1,"subSegmentsExpected":1}]
crc: 4033749405

    tsDuck
    The free and open-source reference framework for MPEG transport streams

    Quartiles

    How Ad Quartiles are Determined

    Ad quartiles measure viewability and completion rates, not a statistical ranking of ad quality. The four quartiles are: 

    • First Quartile (Q1): The ad has played for at least 25% of its total duration.
    • Midpoint (Q2): The ad has played for at least 50% of its total duration.
    • Third Quartile (Q3): The ad has played for at least 75% of its total duration.
    • Complete: The ad has played to 100% completion. 

    The tracking system (either server-side or client-side) is responsible for sending a beacon to the ad server each time one of these milestones is reached.

    SO | swift proper way to measure time